Personalized Products – A Grand Re-Opening’s Best Friend

You might not think a lot about personalized water bottles but, if you’re a business owner, you should. I know, who am I to tell you what you should and shouldn’t do. I insist and counter-insist. If you’re a business owner give personalized water bottles some thought.

Actually, give promotional products some thought. Brief review, personalized products are products that have your logo and/or a marketing message printed, lasered or painted on them. They more useful they are, the more people tend to hold on to them. Also, they hold on to them longer.

Not long ago, I was at a grand reopening for a chiropractic practice. They’re in a large building. You walk into a hallway and the first thing you see, is a fitness club. If you’re observant, you also see the chiropractic practice. Most people enter that building to go to the fitness club. Most people who go to the fitness club don’t know there’s a chiropractor just down the hall from the fitness club. Many of them need chiropractic help every now and again.

At the grand reopening, the chiropractors had great food and drinks. They had a table with business cards, fliers and copies of some articles one of the doctors had published. And a bunch of the people who worked there were on hand to greet and answer questions.

Kind of typical of grand re-openings.

But it didn’t have to be. They could have had someone give out free stuff to the people who entered the gym. There were a lot more of those than people interested in the grand re-opening. A lot more.

In my opinion, personalized water bottles would have been perfect. I mean, how many people go to the gym and don’t get thirsty? If besides the log, the personalized water bottles had a call to action, an invitation to visit a website, they’d have been perfect.

The bottles would have been of different colors and sizes. The website address would not have been the home page but a page dedicated to gathering links, perhaps a page where people could have learned about how to avoid certain gym-related injuries or, perhaps, about ways to make their workouts more meaningful or how to improve their well-being overall. The subject is not that important as many fit the bill. The information would have to be quality.

Would the people walking into the chiropractor’s office get the personalized water bottle? Yes, if they were members of the gym across the hall. But if they weren’t, perhaps promotional USB drives, pre-loaded with information on how to avoid injuries, how to diminish pain and/or how to take care of yourself, with the use of a chiropractor, to live a happier and longer life.

Well, the grand re-opening I attended gave away no gifts but the food, especially the pastries, were great. Which means that I don’t even remember the name of the chiropractic practice. I know where to find them – vaguely, though. But I don’t know their name, or their web site address.

I am sure some of the people who showed up have or will become customers. But they could have gotten more. But they did not.

It’s good to create occasions where you give yourself a chance to introduce yourself, your business, to prospects. It’s even better if you give yourself a chance to get tons of them to become paying clients. You can do it with or without promotional products. But promotional products are an inexpensive way of getting your message in front of people.

Personal Productivity – 7 Spiritual Tips to Help You Live a Life of Success and Fulfillment

Personal productivity is an area many people struggle with. Just try to find your way to a motivational seminar near you and you’ll find the streets clogged with cars and the parking lots filled to the brim. Business seminar companies rake in millions of dollars every year trying to tell you how to become more productive.

However, boosting your personal productivity does not require you to fork over thousands of dollars of your hard earned money to someone you will only see for a few minutes…while you go on to live the rest of your life still stuck with you.

Instead, if you make a daily, weekly and monthly ritual out of the suggestions below, you will find that you will boost your personal productivity and experience feelings of success and fulfillment in ways you probably have not experienced before.

1. Acknowledge Your Mortality

Most people hate to think about this. If the world continues to operate as it has for millennia, even you will die someday. This is important to remember because it frees you to think about what is really important for you to spend your life doing.

2. Set Goals And Plan Your Day

Set goals for your business, your career, your health, and even your spiritual life. Decide today how many people you want to serve or help before your time is up. Decide how many people you want to say “Thanks” to, or to say “I love you” to each week. Write down specific 3 month, 1 year, 5 year and 10 year goals, and then fill out your daily calendar for each do so that you will reach your goal.

3. Live Consciously

Much of our lives are set to pre-programmed algorithms. Wake up. Clean up. Go to work. While these algorithms help us not to be stuck learning a new pattern every day, they can also become a mental crutch that robs us of our creativity and vitality. Make it a point to observe something special every day. Take a moment to think about the things you do automatically (before you do them) and decide whether they actually contribute to your goals.

4. Surrender Your Ego

As author Christine Comaford-Lynch once instructed, “Resign from being governor of the universe”. Good advice. Think about the things you can control, and recognize those that you cannot. Only hold yourself responsible for those things that you can control. By the way, be realistic about what is in your control and what is not.

5. Live an Epic-Driven Life

Dream up an exciting, inspiring and awe-inducing story (or “epic”) starring you. Then set a goal to “act out” that story. Whether you accurately live out your epic or not, you will find that you will add richness and spice to your life just by living out a series of epics – one after another.

6. Love Intentionally and Passionately

Show those around you that you love them. Not just your friends and family, but your employees, members of your community. Remember that love is an act of will – a decision you make. Love is about decision and action. The feelings just follow those around.

7. Seek Balance

Enjoy yourself, but strive for moderation. Do things that resonate with common sense. Work and play in equal parts. Include time for naps when you plan your leisure time. Take time to exercise because the research indicates that mind, body, and feelings are far more intricately connected than most of us ever acknowledge.


One of the most profound truths hidden in plain sight is that you will not “feel” successful unless you take joy in attaining every day goals. By setting and reaching personal productivity goals every single day, you increase the probability of feeling at peace with your self.

Note that personal productivity in my conception also includes spiritual productivity – the things you do to serve others, and to show them that you love them. Whether or not you reach your ultimate goal, when you are productive daily, you are successful daily.

And that’s the point.

Calibrate your goals to match your values, and then enjoy the epic-driven life you live on the way to your ultimate destination.

Personal Productivity Tips – Efficient Verses Effective Personal Productivity

‘Efficient’ has been the standard corporate buzzword for decades. For years, major companies have been desperate to improve efficiency, eliminate distractions and maximize the amount of time that their employees spend actually working.

With the changes in workplaces, the prevalence of work-at-home professions, and the dramatic differences in the way the current generation of professionals is approaching work, efficiency just doesn’t seem to cut it any more.

Nowadays, it’s about effectiveness, not efficiency. Truly effective personal productivity is the goal for employees and entrepreneurs worldwide, and efficient work is growing less and less important.

So why is efficiency less important? It comes down to the nature of the two forms of work. Simply put, you can work efficiently for 8 hours per day, cranking out work that isn’t remarkable, but bringing a level of quantity that any employer would love.

The problem is that the value of the work isn’t massive — it’s the same kind of work that could be replicated by anyone else with enough time.

Effective personal productivity is different. It’s not about cranking out work for work’s sake, it’s about selectively optimizing your work output to make sure that your work only ever results in tangible gains, remarkable work, and truly valuable results.

So next time you’ve got some time to work in, put the efficiency vs. effectiveness theory to use. Instead of focusing on quantity, focus on quality of output, value of your work and the utility of your time.

Effective personal productivity isn’t about pumping out valueless work. To master personal productivity you need to work towards always working for value, never wasting time that could be spent improving work, and disregarding quantity as an effective measure of output.

Use Your Strengths to Boost Your Personal Productivity

Most everybody has an interest towards increasing their own personal productivity. The motivations here may differ due to varying reasons such as performance incentives at work or possibly even plain old pride. The fact is that each of us would like to be able to increase our personal performance by getting more out of our efforts. What often limits or inhibits many of us from doing so however is the time we waste trying to ‘master’ skill sets we do not tend to have. Although it is always a good idea to learn new things it is NOT always wise to ignore or under utilize what we do best. In an effort to boost our own performance level it therefore makes sense to place more emphasis on any skill sets we do have.

Here are 3 reasons WHY it is best for anybody looking to increase productivity to AVOID their weaknesses and pursue their strengths.

Progress Comes Quicker

By focusing on your strengths you will be in your comfort zone and be able to be making continual progress. In this way most all your efforts will be constructive and will keep you moving in the right direction.

Trying to do everything yourself especially when it involves some things that require you to stop what you are doing in order to develop a new skill is inefficient. Sure it would be nice to ‘know everything’ but the constant disruptions you encounter by stopping to learn a new skill offset the benefits you may gain. This is not the way to increase productivity but it will help to increase your frustration so if frustration is what you want you will be successful.

Always Moving Forward

And speaking of frustration once that starts to set in than errors begin to multiple leading to a loss of time and progress since these errors will need to be fixed. This is a bad cycle to be caught up in and can easily have you going in a direction that you did not originally intend.

On the other hand by emphasizing your strengths you are less likely to make mistakes or experience disruptions. This results in the continual progress that will propel you forward and closer to your goals. Every effort is more likely to be constructive in nature and the more these efforts are repeated the more you improve you own personal performance as well. Remember practice makes perfect!

Momentum Develops

By making continual progress it is much easier to build up your momentum which increases your motivation resulting in a greater output. The more you focus on the skill sets you do have the more you improve your personal performance which helps increase productivity. This is the type of cycle you want to create and get caught up in since momentum is the key to any accomplishments of significance.

For anybody with an interest in boosting their own personal productivity it always makes sense to do what you do best. By utilizing the skill sets you are proficient at you will not only improve your personal performance but also experience progress more rapidly. The 3 reasons cited above demonstrate how progress and success can be achieved by allowing your strengths to compensate for your weaknesses. Go with what you do know or can do and leave the rest for somebody else to manage.